I’m in a very small minority of people who have tried a Windows Phone. I have experience with two phones, the HTC Titan and the HTC One M8. I never tried any of the Nokia phones, which many people had. From the start, there was no excitement for the Windows phones. Here are some of my thoughts on the reasons to not push the Windows phones, which were apparent four years ago.
Apps: easy enough, Android and iPhone already had a huge head start on apps, with significant market penetration. Some of the Windows phone apps that did appear, were superior than their counterparts for a while. This was probably because the teams focused on the new platform for a release. Ultimately, no further development was done when the audience did not show up.
Marketplace: The carrier retail locations did not push them. You had to ask specifically, and then they would talk about them. I am not sure what the markup or kickback was, but it must not have been significant enough to give these phones a try. I don’t know what was spent on marketing these, but it was not enough and not in the right places
Popularity: Not many people had them. They were not going to become popular unless they had something that was really outstanding.
Cool factor: They were “Microsoft” phones. Despite their range of productions and familiarity, “Microsoft” and “Windows” are not “cool” brand names. People speculated that there would have been more success if they had been branded “XBox” phones. The XBox people were probably afraid it would dilute the brand. Nokia was cool, but they are all dead now.
Music: Microsoft had already fallen down with the Zune player, which was a joke by the time the Windows phones came around. But you still used the Zune software to load music. Apple had really set the bar high here with iTunes and the Apple store. The iTunes software may be a horribly unreliable sync tool (which even MacWorld has admitted), but it is a great retail tool and great free music organizer.
At this point the main apps I use are failing. The Amazon Windows app is suspended as of August 15, 2016. The Fitbit app is very slow to sync, and now poor in comparison with the iPhone version. The MapMyRun has not been syncing for at least a year. But it makes nicer run screen shots than the iPhone version. The LinkedIn app is way behind the iPhone version. The iPhone camera has jumped ahead of the HTC cameras and photo apps.
The live tiles are still cool. The Microsoft Solitaire is still the best. But honestly, you cannot play Pokemon Go on a Windows phone.
So, why did I stick with it for so long? I think the easy answer is that because I work with iPhones all day, it was kind of like a holiday. I have a work iPhone that I could turn to if I wanted. The fact that I rarely wanted to told me that what I had was good. But, now that I have an iPhone SE with iOS 9, I find myself using it more and more.