Monthly Archives: February 2018

PLOY 3M Bookshelf Game Cover Design

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Posted on February 24, 2018 by

There are many other articles about the 3M bookshelf games on the internet. I wanted focus on one specific game. And really it is not so much about the game, but what a win in package design. Whoever was in charge of the cover designs for the 3M Bookshelf Games hit a home run with me with the Ploy game.

Ploy Front Cover

Ploy Game front cover

Let’s start with the front cover. The background is a cloudy space/future city scape, like the Jetsons. In the foreground is the board game itself, being played by someone who looks suspiciously like a Star Trek Vulcan, but without pointed ears. His shirt is what we will all be wearing in the future, mid-sleeve mock neck shirt with a racy W motif. It’s what all the future space marines will be wearing when not on duty. His hairstyle is 60’s Beatles bowl cut with long sideburns. It appears that in the future, even military men will have regulation Beatles hair. They might have taken some cues from some 60’s Sci Fi movies.

Ploy Back Cover

Ploy Game Back Cover

 

That back cover is even better. The setting has fascinated me for years. The building seems like it is a quite real futuristic looking building. And the setting is topped off by the bright yellow chair. This is a Swan Chair, designed by Arne Jacobsen in 1958 for the Radisson SAS Royal Hotel in Copenhagen.

The building itself I recognized when I went to work in downtown Minneapolis. I would eventually work in the building, which I knew as the ReliaStar Building. Its address is 20 Washington Avenue, but it really fronts, or should I say, overlays what was once Nicollet Avenue. This piece of Nicollet, between Washington and the eventual meeting with Hennepin Avenue, was also the location of the first Minneapolis City Hall. Today the building is known as Voya Financial, the spinoff of ING US, which bought ReliaStar. The building was designed by Minoru Yamasaki, the architect of the World Trade Center Twin Towers.

https://en.wikipedia.org/wiki/Northwestern_National_Life_Building

This building is the anchor of the Mid 60’s urban renewal of the Minneapolis Gateway district. It appears on the cover of Architecture MN in November 2015.

It was fun to put this all together.